Millennials, with an approximated population of 72.7 million, comprised the largest generation group in the U.S. in 2023. Understandably, their lifestyle choices, values, and habits will impact how they buy things. Check out 14 products that millennials aren’t interested in using or spending their money on.
Print Publications

98% of individuals between 30 and 49 years (millennials) old are internet users in the U.S. They are tech-savvy and prefer to access everything digitally, including reading newspapers and magazines. They like to spend time visiting a kiosk or store to purchase traditional media publications. They also prefer to consume audio-video content over print content.
Diamonds

The ‘forever’ precious stone that the Baby Boomer generation bought as an asset to pass down as inheritance has lost its charm with the millennials. The hefty cost of diamonds is the primary reason. With 73.2% of millennials living paycheck to paycheck, they are better off meeting their day-to-day expenses than buying demands.
Moreover, they now prefer diamonds over rubies, emeralds, pearls, and opals. They also believe that lab-grown diamonds and precious gemstones are more sustainable for the planet.
Calculators

All smartphones and computers have in-built calculator apps these days. The millennials don’t feel the need to buy standalone calculators anymore, at least for basic computations.
Cable TV

61% of Americans ditched cable or satellite TV to opt for streaming-only services in 2024. They like to consume content on the go on their handheld devices. The changing dynamics of family are also a crucial driving factor behind the decline of TVs. Most members of the family have their personal devices and the traditional culture of watching TV together is gradually fading.
Alarm Clocks

The in-built clock app in smartphones is a convenient way to set alarms. Moreover, the app allows the users to customize the ringtones and sounds. It also helps that smartphones go everywhere with the person, but an alarm clock can’t. It is not surprising that millennials refrain from buying a separate alarm clock.
Greeting Cards

Sending greeting cards to your loved ones on birthdays, anniversaries, and special holidays was a special way of showing your affection to them. However, it is a tradition that soon seems to be dying. Millennials find it easy and quick to send greetings through text messages, email, social media, or e-cards. They don’t like to go through the trouble of buying and posting greeting cards.
Soap Bars

Soap bars are vanishing from supermarkets. The slump in sales started after an old survey that found that three in five millennials felt that soaps are covered in germs after use. They prefer using liquid soaps and shower gels.
Lottery

Unlike their parents, millennials aren’t too keen on buying lottery tickets. They would rather put their money into sports betting. It gives them a unique thrill and feeling of power.
Cereal

Millennials are known as the ‘wellness generation’ and they are mindful about what they eat. Cereal which has been a staple breakfast in the U.S. households has become an inconvenient food choice for millennials. They think that cereal is boring, sugary, unhealthy, and burdensome to clean.
Traditional Iron

Ironing was the only way to straighten the wrinkles on clothes. However, millennials aren’t buying traditional iron anymore. They use a dry cleaner or a handheld steamer. The emergence of wrinkle-free and iron-free fabrics is also one of the reasons for the decline of iron.
Golf

Golf has been a classic choice for Americans looking to have outdoor fun and tete-a-tete with their friends. However, millennials have certain perception about playing golf. They think that it is a game that belongs to the elite. Moreover, they fulfill their need for social interaction online on social media networking sites.
Life Insurance

According to a survey, 66% of millennials don’t have life insurance because they find premiums expensive. 36% don’t invest in life insurance because they don’t have dependents. 29% feel that the life insurance policy process is quite complex. They prefer relying on their savings and emergency funds.
Doorbells

Millennials are anti-doorbell folks. Calling or sending a text while at someone’s doorstep is cooler and less intrusive than ringing a doorbell for them. They also hesitate in answering a doorbell.
Taxis

Millennials don’t like to go through the hassle of flagging down a taxi. They simply log on to ride-share apps such as Uber or Lyft for their mobility needs. The taxi industry is on the verge of decline.